It has been a while since I had a nice rant and after a couple of viewer requests I figured it would only be right to sit down and think of a new rant for you all. The writers block hit, so I had to light a cigar and drink some whiskey – just to to collect my thoughts of course, but that just was not enough – so I lit another cigar and started surfing the web for something to spark this latest rant. I came across new blogs and the debates on the legitimacy of bloggers, companies pushing new cigars, press release on top of press release on top of press release, ‘secret insider news’ and even a few forum postings in March speculating for IPCPR 2012 but not a damn thing ‘got under my skin’.
It all came to me when I started reading through different manufacturer, brand owners and marketing ads who kept reporting on this company X ‘cigar lifestyle’ and my blood began to run a little warmer. What the hell is this ‘lifestyle’ they kept trying to advertise? Beautiful women, exotic locations, expensive cars, private jets, alcohol on every table and of course, a slightly out of focus cigar being held by an actor or model – yet ‘that cigar’ is what ties your lifestyle together? Is that what these companies are trying to say is a cigar lifestyle? Sorry assholes – having a large bank account and just ‘happening to buy cigars’ is not considered a cigar lifestyle – and if it is, as much as I like money, I don’t ever want that lifestyle. Just because the people in your marketing departments don’t have any new ideas, don’t go with the ‘encompass everything luxury’ cop out maneuver. Please.
Read the rest of this entry »