June 20, 2013 (Tamarac, Fla.) â€” The East India Trading Company is proud to announce the much-anticipated launch of â€™Prize Fighterâ€™, that will unveil at this summerâ€™s IPCPR trade show in Las Vegas, NV. Named after historic boxing fighters from the 1900â€²s, Prize Fighter brings another meaning and a new dimension to the hand-made cigar category by offering a premium smoking experience at an affordable price-point.
Made under the blend masters from K Hansotia & Co, Prize Fighter is a consistent, mild-medium bodied cigar with a smooth and elegant flavor profile that can be enjoyed at anytime of the day. This hand-crafted cigar showcases a gorgeous Connecticut shade/Ecuadorian wrapper, that pairs perfectly with an Ecuadorian/Indonesian binder and a 3-year aged Dominican filler.
â€œWe are very excited and optimistic about the launch of Prize Fighter,â€ said Juan Lopez, National Sales Director of Gurkha Cigar Group. â€œWe like to call this product â€˜recession proofâ€™, due to its affordability and great quality. This is a new venture for the company as we enter into the value-priced cigar category. We have very high expectations for this brand.â€
Prize Fighter will be available in 3 sizes: 5 x 52 robusto, 6 x 54 toro, 6 x 60 XO and packaged in 20-count bundles, 60-count/3 compartment trays and specially designed fresh-lock pouches (5 cigars per pouch/8 pouch outer). MSRP: $1.70-$1.99 per cigar. Manufactured in the Dominican Republic.